A2P 10DLC Campaign Vetting Changes

Starting January 26, 2023, all new US A2P 10DLC Campaign registrations (Standard, Low volume standard, and the soon-to-be-released Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a one-time campaign verification fee at the time of registration.


Why is this change happening, and is this a LeadStrive-specific requirement?

  • This is an industry-wide change to improve the Campaign Vetting process to reduce spam, fraud, and unwanted messaging and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns must conduct this vetting.

    Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.  


How do the new fees fit in with existing registration fees?

The below table details the existing registration fees and new registration fees:


How will this affect Campaign Vetting?

With this new vetting process, a newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved.


Will I get my fee back if my Campaign fails to vet?

No, the Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting. We will share more news on this once we have an update.


Are existing Campaigns affected by this change?

At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.


Are monthly recurring fees affected by this change?

No, recurring fees remain the same and are based on the campaign use case.


What can I do if my campaigns are rejected?

Contact the support team here so our specialist team will help you fix your Campaign registration / re-submit a new Campaign which will be subject to new verification fees.

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