This policy governs how LeadStrive customers may use our SMS and voice infrastructure. Following these rules keeps your account in good standing with the carriers and helps your messages get through.
Key messaging guidelines
1. Consent (“opt-in”)
You must have clear and documented permission before messaging any contact. Do not import or message contacts who have not directly opted in to receive messages from you.
2. Opt-out language
All initial messages must include a clear opt-out instruction, such as: Reply STOP to unsubscribe.
3. Sender identification
You must identify yourself or your business in the first message to any new contact.
4. Prohibited content
The following categories are strictly prohibited:
- Alcohol
- Firearms
- Gambling
- Tobacco
- Adult content or services
5. No filtering evasion
You may not use tricks to bypass spam filters, including:
- Intentionally misspelling words (e.g., “fr33” instead of “free”)
- Using random capitalization or special characters
- Unapproved URL shorteners (use full domains)
SMS ramp-up policy
To protect your sender reputation and reduce the risk of being flagged as spam, LeadStrive gradually increases the number of messages you can send daily. This structured ramp-up is required for all new messaging numbers:
| Level | Daily SMS Limit |
|---|---|
| Level 1 | 200 |
| Level 2 | 400 |
| Level 3 | 600 |
| Level 4 | 800 |
| Level 5 | 1,000 |
| Level 6 | 1,200 |
| Level 7 | 1,600 |
| Level 8 | 2,000 |
- The limit begins once your first successful SMS is sent for the day.
- After hitting the current limit, you'll need to wait 24 hours before moving up to the next level.
- Applies to both bulk and one-on-one messaging.
Error handling & DND (Do Not Disturb)
Every SMS you send receives a delivery status:
- Sent– Message sent successfully
- Delivered– Message delivered to the carrier
- Failed– Message could not be sent
- Undelivered– Message blocked or rejected
Certain errors result in contacts being flagged with a Do Not Disturb (DND) status:
Temporary DND:
- Example: Landline detected or unreachable device
- You may remove this manually later if corrected.
Permanent DND:
- Triggered by STOP replies, invalid numbers, or non-SMS-capable devices
- Cannot be removed manually.
- To re-engage, the contact must reply with “START”, “YES”, or “UNSTOP”.
Automatic opt-out and sender info
To help you stay compliant:
- LeadStrive automatically appends opt-out language and sender identification to the first message sent via:
- Campaigns
- Workflows
- Bulk sends
- Direct messages
This ensures each new contact is properly informed and has the option to opt out.
Monitoring & thresholds
To protect delivery performance, we monitor error and opt-out rates:
| Metric | Warning Threshold | Suspension Threshold |
|---|---|---|
| SMS Error Rate | 8% | 12.5% |
| Opt-Out (STOP) Rate | 2% | 3% |
If thresholds are exceeded:
- You will receive a warning or temporary suspension of SMS sending.
- You'll be required to pause sends and correct compliance issues before resuming.
- Continued issues may result in further restrictions or account-level review.
Consequences of non-compliance
Failure to follow this policy may result in:
- Message delivery blocks
- Suspension of your SMS functionality
- Permanent loss of messaging access in severe cases
These rules are enforced to maintain high deliverability and compliance with messaging laws and carrier policies.
Stay compliant, stay connected.
By following these guidelines, you'll help ensure messages are delivered effectively, your brand remains trustworthy, and your contacts stay engaged.